The story of a group of Barolo producers, friends, colleagues and competitors at the same time, who broke with tradition to find their own call.
Barolo was mostly cheap, unknown and unloved until the early 1980s. It was a difficult wine, harsh, unfriendly, tannic, and it required a very long time to age and become more pleasant.
A bunch of producers, led by Gaia and Altare among others, decided to change that: they started reducing yields by green harvesting (removing some bunches before they ripen, so as to leave fewer but better bunches on the vine) and using new and small oak barrels.
The result was amazing, Barolo became well known, expensive and very much loved. But not everyone was happy...